I always wanted to be in this business, but my dad didnt want us to. Brett says it was profitable when they discontinued it in 2008 to focus on other brands. Afrobeats and Amapiano music continues to drive the charts across continents all over the world. A year later, Rick Ross began incorporating the brand into his lyrics. Copyright 2023 InsideHook. It is one of the premium brands in the United States that has received a 93-point rating from Wine Enthusiasts. "Brett and I, there's never any battles. I can do that really well. I like to be surprised and be able to hear the story as if it's the first time. Play Audio. With distribution in over 100 countries, hes widely known as one of the most successful wine and spirits entrepreneurs. Brett Berish (@brettberishceo) Instagram photos and videos brettberishceo Verified Follow 222 posts 65.2K followers 259 following Brett Berish CEO of Sovereign Brands, Creator of @officialbelaire @originalbumbu @mcqueenvioletfog @villonfrance I drink for a living! Its scrambled eggs with cheese, burnt bacon, a couple of sausages and toast. Ill pour a rocks glass full of one of the brands, and Ill sit by myself and just chill. He was in his thirties when he first remembered having his hands in his father's 22-year business. Brett Berish: With Brett Berish, Rudy Strong. Our very existence is under attack! Early Life Brett Berish was born in 1971 and grew up in New York. That might not be precisely true. Berish was a 5-foot-7, 135-pound dynamo for Belle Vernon as a wing back and defensive end for the . Its so heavy, its hard to wear. Suffice it to say that the artist's endorsement, whether calculated or fortuitous, led to the Champagne selling out its 60,000-bottle annual production capacity almost immediately. You make it a little bit better every day. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. I drink every single day, and at the end of the day is my favorite. Now they're ramping up to launch four products over the next four years, including a gin, a line of beer and a health-related, nonalcoholic beverage. People made fun of him but he was in his own lane. He's been with me a long time. Brett has been carried next to his two different brothers. I remember my mom telling me she'll sell her rings for me to put money into the business and keep it going. He hosts the celebrity interview series 'Self-Made' where celebs share their rags to riches stories. Facebook gives people the power to. To me, each of the brands in my liquor business Luc Belaire, Bumbu, McQueen and the Violet Fog, Villon and older brands like Ace of Spades and D'usse has a soul. But we won't go down without a fight. You work with a lot of hip-hop personalities. My success has been based on trusting my instincts. Instead, he says he spent the early aughts establishing relationships with the prominent French families who have made Champagne in the country's northeastern region for centuries. A 1967 Volkswagen Microbus with 21 windows. He was living in his 30s when he first thought to have his hands in the 22 years long business run by his father. This week we're joined by the CEO of Sovereign brands, Brett Berish. The "Self Made" series has featured guests like Post Malone, Rick Ross, Karen Civil, and many more. Share. Heres What to Buy. I have to trust my instincts. Anybody can have an idea, but its making it real thats the hard part. Walls are white and expansive, well-suited to hanging art, of which the former owners appear to have a good deal of the modern variety. Storyteller and filmmaker Nicolas Heller, aka New York Nico, takes us on a journey from his childhood making short films around his neighborhood, to pursuing a music video-directing career in Los. Brett and the team really stood out to me. Along with expanding reach and marketing his products in new destinations across the globe, hes a marketing genius with a knack for keeping his finger on the pulse of whats next in culture. I started in my 30s, so Ive been in this for about 22 years. Berish discussed how he built Sovereigns various brands, including connecting the brands to the hip hop culture. Brett R. Berish is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. This is why many of them have found themselves with charges and even convictions of sexual assault and various other sex-related crimes over the span of their lifetimes. InsideHook: Your office is great. How many do you own? Anytime I travel, Ill go into a wine shop, a liquor store, a grocery store. "We saw an opportunity because vodka is the easiest thing to make," said Brian Berish, one of two managing partners, along with New York-based brother Brett Berish. That person has to go do it and put themselves out there, and Im a fan of that. "Trust your gut. The Belaire brand and Vee have a lot in common: theyre both rule-breakers. "How Sovereign Brands Is Challenging The Spirits Industry", "Spirits executive buys Glencoe home from Groupon co-founder", "Brett Berish of Sovereign Brands: "Being disruptive is not about trying to put down anyone else's", "Sovereign Brands Launches Luc Belaire Bleu ", "VinePair Podcast: Do We Really Need More Celebrity Booze? About the suggestion that the sensational living area puts the great in great room, we have some doubt, mostly because its perfectly ridiculous. Subscribe to stay in informed! Si vous ne souhaitez pas que nos partenaires et nousmmes utilisions des cookies et vos donnes personnelles pour ces motifs supplmentaires, cliquez sur Refuser tout. Lorsque vous utilisez nos sites et applications, nous utilisons des, authentifier les utilisateurs, appliquer des mesures de scurit, empcher les spams et les abus; et. I want the brands to be part of the culture. Vous pouvez modifier vos choix tout moment en cliquant sur le lien Tableau de bord sur la vie prive prsent sur nos sites et dans nos applications. US-based Sovereign Brands was founded by brothers Brett and Brian Berish in 2000, and has . . And I want a visceral reaction. Kristan Lieb. As an interviewer, I don't want to know a lot going into the conversation. Its free. The Deacon rests at 40% ABV . Its one of the most special things I own because Rick Ross gave it to me, a gold Rolex. I wanted it because I have six kids, and I just see my whole family in it driving around. Its my favorite thing to do. 2023 College of Journalism and Communications, University of Florida, Gainesville, FL 32611 - (352) 392-0466, Media Production, Management, and Technology, Brechner Center for Freedom of Information, Center for Public Interest Communications, Consortium on Trust in Media and Technology. Brett shares his inspiring success stories and describes some untold failures that occurred along the way. (Jay-Z acquired Armand de Brignacin November, while Mr. Ross enthusiasm for Luc Belaireis such that he launched a bubbly fan club, known as Black Bottle Boys, for the pink wine, driving it tothe top of the most-searched-for list at Wine-Searcher.com.) Brett Berish, left, and Brian Berish of Sovereign Brands in Highland Park. dvelopper et amliorer nos produits et services. But Sean kept pushing and pushing, and ended up writing one of the biggest songs of all time. Get the Robb Report newsletter for similar stories delivered straight to your inbox. Save my name, email, and website in this browser for the next time I comment. Its so heavy, its hard to wear. This page was last edited on 7 May 2022, at 18:37. and we're a small company, so with every brand we have to do the selling," he says. Access your favorite topics in a personalized feed while you're on the go. When I first started for example, with Belaire, my distributors told me I was nuts to launch a ros first. Its my most prized possession. No part of this site may be reproduced without our written permission. What do you most crave at the end of the day? I've been in the liquor business for over 20 years. She was featured on the cover of Hype HairandRolling Outmagazines, collaborated with Rihannas Fenty Beauty makeup line and created her own makeup palette with Grind Pretty. According to this same report, the Berish's sold a champagne brand to popular hip-hop artist, Jay Z. Meanwhile, Sovereign's new rum, Bumbu, is growing at an annual clip of 236 percent. Berishs unique conversational style of interviews opens up his guests by genuinely showing a deep appreciation of their craft and finding out the root of what makes each individual successful. I said, I wanna try this. We've had some amazing guests on the show, like Rick Ross, DJ Khaled, and Wiz Khalifa. "Our distributors have thousands of brands . Brett R. Berish is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. This is more than just my favorite drink; they get me and embrace who I am., Says Luc Belaire CEO Brett Berish, Pretty Vee is bold, shes creative, shes been ahead of the digital curve her whole career. In 2012, Brett launched Luc Belaire, an award-winning line of French sparkling wines. She will also be joining Brett Berish to celebrate and discuss the partnership today, December 4, 2020, at 6pm ET on @OfficialBelaire's Instagram Live. We have three brothers, my dad as chairman, my nephew my mother is on every single email I send out, shes my inspiration. There, brothers Brett and Brian Berish, sons of former Jim Beam CEO Barry Berish, have recently relocated Sovereign Brands, a family of wine and spirit brands that seemed to skyrocket from obscurity to rapped-about, sold-out acclaim in mere months. Staying current is easy with Crain's news delivered straight to your inbox, free of charge. Get InsideHook in your inbox. Pretty Vee is a true representation of the self-made ethos, and uses Instagram to bring comedy and positivity to her fans. Were excited for this next chapter for Luxe Ros.. But Belaire is about to become the single biggest sparkling wine in the country, Bumbu is the number one premium rum in the U.S. Were doing something right. His father was a longtime CEO of Jim Beam, and his extended family is part of the Sovereign team. He talks about selling Ace of Spades to Jay-Z, working with Rick Ross, DJ Khaled, Lil Wayne and Wiz. Huckberrys Entire Sale Section Is an Extra 15% Off. And yet, theyre good. Click the AdBlock Plus button on your browser and select Enabled on this site. I was on a knee surrounded by my guys. The three launched Sovereign in 1999 with $667,000 apiece. The newest addition to the range is Belaire Luxe Ros, made at Belaires estate in Provence from a classic blend of ros varietals and a unique addition of oak-aged Syrah. Whats the most recent thing youve added to your collection? I bought it at an auction from the directors family, and I got the whole backstory. I own one watch. Ralph Lauren Dressed Michael B. Jordan for Creed III. Theres nothing better. But theyve done alright, closing on a $7.2 millionco-op of their own in the building, according to city records. The line includes Belaire Gold, made in Burgundy from a blend of Chardonnay and Pinot Noir along with a cane sugar dosage, alongside Belaires top-selling cuve Belaire Ros, a unique sparkling Ros wine from the south of France crafted from a blend of Grenache, Cinsault and Syrah grapes the three favorite Ros grapes of the region and Belaire Luxe, an elegant blanc de blancs made exclusively from Chardonnay with a special dosage made from prized Chablis grapes in Burgundy. Whiskey connoisseur? Though Brian has always lived and worked from Highland Park, Brett until recently operated Sovereign from New York. Copyright - The Dissenter | by Reformation Charlotte, Pastor Says Hes Often Seduced by Women Who Dress Skimpily at Church, SBC Seminary President Backtracks, Heretic James Cone Might Be in Heaven, Southern Baptist Seminary Professor Still Endorses Ministry That Platforms Open Homosexuals, Drag Queen Gives Little Children a Lesson About Twerking, SBC Pastors Join Leader Who Platforms Homosexual Who Says Hes Gay and Likes Boys, Greg Lauries Jesus Revolution Presents a False Gospel That Forgoes Real Repentance, Pretend Pastor Says Your Faith is Too Small If You Dont Support Abortion. Youve got to have burnt bacon, thoughburnt, really crispy bacon. "Where our brands start is the liquid inside," Brett says, adding that he did not reach out to Jay-Z or other celebrities when launching Brignac. Were not the sponsors, but the players want this, thats a sign. That feeling inspired me to want to talk to successful people, whether they're in business, music, sports, or wherever, and hear their stories about 'making it' not the happy story of what it's like for them now, but the shit they went through to get where they are today. The company that launched Armand de Brignac, a $300-a-bottle Champagne better known as Ace of Spades and now owned by Jay-Z, operates not from shiny downtown headquarters but out of a 5,000-square-foot building on a frontage road just west of U.S. 41 in Highland Park. I like hearing the come-up part; I dont like hearing success. As president and CEO of Sovereign Brands, Brett Berish has created a slate of fast-growing wine and liquor labels known for their slick packaging and celebrity imbibers (and in some cases, buyersin 2014, a Jay-Z-led entity acquired Sovereigns interest in Armand de Brignac Champagne, aka Ace of Spades, from Sovereign Brands for an undisclosed amount). Self Made is a series where Brett Berish, Founder & CEO of the international wine & spirits company Sovereign Brands sits down with today's top artists, entertainers, influencers, and entrepreneurs to discuss how they created their road to success. Brett Berish is the son of Barry Berish, the former CEO of Jim Beam Brands Co. Brett and Alana currently live in the former home of Groupons co-founder an 11,000 square foot home valued at over $5 million. Sign up for InsideHook to get our best content delivered to your inbox every weekday. Its hard to do some people are good at it, but I had to learn it. At the same time, however, he implies that artist and celebrity interest in Sovereign's products has been completely organic, born of their high quality and interesting packaging. The Self Made Tastes Better interview series tells the stories of celebrities, artists, athletes, and leaders in their respective fields that made it on their own independent terms. No word on whether Snoop Dogg has signed on yet. "It was so quiet. It has to be a drink. When asked to clarify Jay-Z's early involvement, Brett declines to comment. Belaire is a sparkling ros wine created in southern France. Join Facebook to connect with Brett Berish and others you may know. "Brett Berish of Sovereign Brands, who supports a pardon for Mr. Carter, describes him as 'trustworthy, kind-hearted and generous,' " read the White House's official statement.. "Mr. There is much room for disagreement on a variety of issues. In a few short years, Belaire Ros has become the best-selling French Ros in the U.S. At Sovereign Brands, Brett Berish has established . They were raised in Winnetka, two of four sons born to Barry, who worked for more than four decades at what was first James B. Beam Distilling and later Jim Beam Brands, a Deerfield-based unit of American Brands. Below are steps you can take in order to whitelist Observer.com on your browser: Click the AdBlock button on your browser and select Don't run on pages on this domain. The company is owned and operated by brothers Brett and Brian Berish. . Brett Berish, left, and Brian Berish of Sovereign Brands in Highland Park. Yes, Id say we own it, I dont consider it a family business, its a business, we run it like a business. Suite 3200 Were a tiny company. Berish said he never will forget the huddle during the timeout. The Wine Industry Advisor is an Online Industry Publication featuring news, articles, and editorial content relevant to the wine industry. Crazy about gin? We came up with this wicked color, its drastically different, nothing like it. Trusting my gut. The original golden ticket used in the first Willy Wonka film. If we see eye to eye, and I consider you my friend, I want to do something with you. "We have to do things differently to stand out from international companies with giant marketing departments. Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York. I make sure it's a two-way street: I'll often share my own answer to a question, and just be really honest about it. Its Hard to Make a Custom Raincoat. Brett Berish is an entrepreneur and CEO of Sovereign Brands, creators of a smash-hit portfolio of wine & spirits brands. And Mr. and Ms. Berish are no record-snatchers. Whats something youve done recently for the first time? Learn how your comment data is processed. I love hip-hop. And your biggest knowledge base is what your parents do. He follows his gut and has been through so much as a coach. Get up to 61% off Robb Report, plus a free tote bag. Theres also a media room, on the off chance that Mr. Ross stops by to bump Ciroc and Rose. Mogul Brett Berish sits down for an exclusive interview with We in Miami Podcast & 9 girls. You have entered an incorrect email address! Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les-Beaune, established in 1898. Brett hosts Self Made, in which he interviews entertainers, artists, and influencers about their . And it was engraved to me, From one boss to another. And I love it, I absolutely love it. He loved it. Sales of Luc Belaire grew 53 percent last year, its fifth year in business, according to Sovereign, versus 17 percent for prosecco in the U.S. Creative Commons Attribution-ShareAlike. Brett Berish, president of the North Belle Vernon Borough Council, said there was damage to his home several years ago. Its fun I had Ari Melber from MSNBC in recently. mesurer votre utilisation de nos sites et applications. A gin to debut this fall "that's as far away from London as you can get," Brett says. I did not even know at the time that the original rum island of the world - where rum was created - was Barbados. He said he'd tried for a long time to get Lil Jon to send him some beats, but Lil Jon's team was like, there's no way we're going to combine Lil Jon with R&B it's never going to happen. Its not from a giant company where its all about the numbers. Yes, you should drink with friends, but Im an excellent drinker alone. I like hearing those kinds of real stories. I can listen to people, but if anyones going to screw up, I want it to be me. Brett Barish: Its constantly evolving. I was in trouble with the IRS because I stopped paying taxes to put money into the business. Its the most important thing. Guests open up about the hardships theyve faced during their personal journeys as they rise to fame and success, providing insight into the lives of aspiring leaders in entertainment, finance, and marketing. The father of six, who lives primarily near Chicago but maintains additional residences in New York City and Florida, becomes animated when speaking about vacations with his clan and reserves the utmost praise for his rollerblading mother. In a new interview with Sovereign Brands CEO Brett Berish, Weezy has suggested that neither of these two will get a successor, because they're simply impossibly to replicate. Finally, Belaires Fantme (French for phantom) range houses each of its cuves in a luminescent bottle which lights up at the touch of the button. But it was awesome at the same time because look where the business ended up. And Jay-Z even bought one of your brands. One man highlighting artists and influencers from the continent of Africa is CEO of Sovereign Brands, Brett Berish. This is my only account. Luxe Ros is a stunning wine made at the brands award-winning winery in Provence. You see big giant companies like a Bacardi or Captain Morgan, and you think they. That's the key to anything you're doing on your own. Now, You Can Get the Movies Menswear IRL. Its like a person, it needs to constantly evolve; you dress differently today than what you wore last year. Hearing just about their success is not motivating, at least for me. . To read our full stories, please turn off your ad blocker.We'd really appreciate it. 1-877-812-1590. Something I failed at in the beginning was not trusting my gut and instincts. Brett Berish was born in 1971 and raised in New York. He has also been invited to speak on popular radio shows including The Breakfast Club[5], VinePair[6], Taste Radio[7], ESPN Radio[8], Hype Magazine Live Sessions[9], and Young Money Radio. What about the market now intrigues you or scares you? Its a 5,500 square-foot, full-floor place with a keyed elevator and a massive open living and dining space, according to the listing held by Tanner Garland, of Stribling. Whats the most recent thing you regret not buying? Luc Belaire Bleu; the ball pit inside Sovereign Brands HQ, The Sovereign Brands line-up, including Luc Belaire, Bumbu, Villon and McQueen and the Violet Fog. But there was once a time where pretty much everyone agreed that handing children over to sex perverts was simply wrong. Wikitia is not affiliated to Wikimedia Foundation. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace. Brett Berish is the renowned owner of the highly-touted Sovereign Brands. I argue all the time with my team, and I love it because I need to bounce ideas off of someone and see how they react. And Armand de Brignac president/ CEO Brett Berish attend the Armand de Brignac tasting at The Eldridge on April 2, 2009 in New York City. But thats where any conventionality ends. Brett Berish of Sovereign Brands: "Being disruptive is not about trying to put down anyone else's brand, it's about trying to bring something new to the market and not be a copycat" | by. I wanted something that looked good both in the bottle and in a glass, which is hard. Brett R. Berish is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. Most recently, Berish has brought a new Cognac liqueur dubbed Villon to the market. And all these other teams were drinking it: the Patriots, Golden State Warriors, the Cubs. Luxe Ros epitomizes the qualities that have made Belaires wines so popular: classic taste, superb drinkability, and striking, stylish packaging. According to this same report, the Berishs sold a champagne brand to popular hip-hop artist, Jay Z. If I have a new idea, I want to see it become reality. Berish was inspired by the success of other sparkling wines in previous years. The Miami comedian and entrepreneur will showcase her favorite Belaire cuve, Luc Belaire Luxe Ros. Brett and his company have developed some of the worlds top brands, including the smash-hit Luc Belaire[10] line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking package, and is the fastest-growing French sparkling wine in the world. Berish is most known for introducing Ace of Spades, DUsse, and now Sovereigns Luc Belaire. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. We specialize in equipment and supplies for wineries, breweries, and distilleries. Its named after a 14th-century poet who went against the grain and fought against bad people; he did things differently. E-mail oureditor I do a series called Self-Made where I interview people: influencers, celebrities, business people, sports figures. I dont want to throw things out there. Drive. 2023 Travel Noire. Since 1999, Sovereign Brands has pursued its goal of. Big tech is trying to silence us and stamp out our conservative biblical worldview. We tell great stories, and we're really good at putting a product out there, seeing how the market reacts and adapting.". Shes my guru, my role model, he says. A post shared by Brett Berish (@brettberishceo). To me its about respect. Brett Berish Current Workplace. Its street-legal, and its amazing. The world is a peculiar place. The company is owned and operated by the Berish family and partners with first-class producers from the worlds most iconic wine and spirit regions to develop superior brands. Brett Berish was born in New York in 1971 and grew up there. Sovereigns portfolio also includes Bumbu[11], a craft rum from Barbados that ranks among the worlds most critically acclaimed rums and is already the best-selling brand in the U.S. premium rum category, as well as McQueen and the Violet Fog[12], a small-batch gin from Jundiai, Brazil, which was awarded a 93-point score by Wine Enthusiast. He hosts the celebrity interview series 'Self-Made' where celebs share their rags to riches stories. Learn all about the latest and greatest spirits. Belaire Luxe Ros is crafted from a blend of Syrah, Grenache and Cinsault grapes with a dosage of oak-aged Syrah for an exquisite deep pink color. Sometimes they even lack a category. It looks like a Jeep thats been cut in half horizontally but goes 35 miles per hour. His lifestyle interview series "Self Made Tastes Better" is in its fifth year. Success is the next brand. If I dont do it, it ruins me. Browse 26 brett berish stock photos and images available, or start a new search to explore more stock photos and images. All rights reserved. Whats the process there does it start with that idea, or the liquid, or the design? Knowing that other people have gone through struggles is very relieving for me because I can understand it. American Woman Kidnapped by Family and Allegedly Forced to marry for A $500K Dowry, Take Flight: 5 Destinations Under $300 Round-Trip in March, The 10 Best Places For Black Americans To Move Abroad, Happy Birthday, Bob Marley! But I just trust myself. Brett Berish, president and CEO of family-owned Sovereign Brands, and his wife, Alana, bought the 11,000-square-foot home on almost two acres on Grove Street in late May, according to the Cook. Everybody's got a story to tell. I have a walking stick I whittled and sanded myself, and I walk anywhere from 7 to 15 miles a day. It feels more like a photo studio. Drinks With Johnny. Whats the last piece of advice you gave? And when the CEO of Sovereign Brands, Brett Berish, and his wife, Alana, went shopping for a new apartment, he had similarly good sense to have a look at 383 West Broadway, where a $26.58 million . Interestingly, Berish dressed today for our interview at Sovereigns downtown Manhattan office, on-brand, in a sweatsuit adorned with the phrase Self Made and a BBB gold chain around his neck has a somewhat traditional drinks background. She and Belaire will be working together on a variety of digital . You can catch up on Self Made episodes on Berishs YouTube channel. 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When I interviewed Nipsey Hussle and Nipsey said, "Brett, you know, it's all about popping your trunk," and I don't know what the hell he was talking about, but he said, "You gotta go to the corner, open your trunk, and sell your goods and don't be afraid." Forbes sits down with Sovereign Brands CEO Brett Berish to discuss how the entrepreneur created some of the world's leading wine & spirits brands, including . Tune in, and learn more. It should never be shocking that a man who cant even figure out which sports team hes supposed to play is also unable to figure out that certain sex acts are illegal. The company's first product was a soy-based vodka that debuted in 2003. Interestingly, Berish dressed today for our interview at Sovereign's downtown Manhattan office, on-brand, in a sweatsuit adorned with the phrase "Self Made" and a "BBB" gold chain around his neck has a somewhat traditional drinks background. Rosay), he had the good sense to settle on Luc Belaire, which is owned by Sovereign Brands, the company that once controlled Jay-Zs reputed favorite Champagne, Armand de Brignac. I want to be able to have the most authentic conversation possible I don't want to hear a canned answer. At least one valid email address is required. After connecting with the Cattier family, which owned the Armand de Brignac name but was not using it, they launched a new, premium Champagne in distinctive gold bottles in 2006. purchasing Groupon co-founder Eric Lefkofsky's 11,000-square-foot Glencoe home, The harshest mayor's race in years is being fueled by unions and Citadel donors, Developers unveil plans to turn LaSalle Street offices into apartments, Fertilizer giant slashes HQ space with move to Northbrook, The inside story of how Chicago won the $250M Chan Zuckerberg Initiative biotech research lab.
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